LOOP-IMLive Operator Online Platform (LOOP) is a mobile chat messaging platform created by New Media Services to handle SMS/MMS, WAP and IM – highly customizable with numerous features and connectivity options.


  • Live chat handling for SMS, WAP and IM.
  • Managed third party APIs
  • 2-way SMSC and MMSC Connectivity Engine
  • Easy and Efficient connectivity from gateways through Keywords
  • Persistent Messaging Core
  • Extensive Message history page for easy monitoring and reporting
  • Message Tracking Database
  • Reporting and Operational Support Systems integration
  • Customizable reporting scheme to fit specific needs
  • Delay feature for subscription based users