THE NEXT “KILLER” APPLICATION
Mobile carriers experienced a surge in revenue as SMS text messaging took off. The adoption has become so widespread that text messaging is as important to many mobile carriers and subscribers as is telephony. Consumer demand and competitive pressures, have led to unlimited text plans, though, the result is that the growth in data services has begun to flatten out. Carriers are looking for the next must-have application to drive revenue.
Instant Messaging (IM) offers the convenience of text messaging but provides a lot more. It is a highly flexible medium that can presence-enable services and open up new revenue opportunities in areas such as social networking, communities, blogging, gaming, advertising, and interactivity. Mobile operators have a unique opportunity to fully leverage their position in the mobile ecosystem with Mobile IM through their established SMS subscriber bases and their access to and management of a user’s presence information.

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